Our Story
Russell and Dan teamed up in 2022 with a clear purpose in mind: to create healthier pets and happier vets.
CEO Russell is a vet with over 25 years’ experience - he’s seen it all, from hamsters to elephants, kidneys to cataracts, and knows the industry’s challenges inside out.
And co-founder Dan’s an entrepreneur who became a dog dad, saw old school vet care up close, and knew there had to be a better way.
Our Story
Russell and Dan teamed up in 2022 with a clear purpose in mind: to create healthier pets and happier vets.
CEO Russell is a vet with over 25 years’ experience - he’s seen it all, from hamsters to elephants, kidneys to cataracts, and knows the industry’s challenges inside out.
And co-founder Dan’s an entrepreneur who became a dog dad, saw old school vet care up close, and knew there had to be a better way.
Vets go into this work because they care deeply, but the industry has let them down.
Changes in clinic ownership have stripped autonomy from vet teams on the ground. Many feel unsupported and burned out - even walking away from the profession.
Pet parents feel it too. Familiar faces disappear, appointments are harder to get, and visits feel rushed or impersonal - adding stress when reassurance is needed most.
All of this changes when vet teams are led and supported by people who truly understand the profession. That’s why Creature Comforts is run by vets.
We set out to rebuild the vet experience from the ground up.
Instead of only visiting when something is already up with your pet, what if you were a member of a clinic where everyone knew your pet’s name, no question was too small, and your vet team were a familiar, everyday support?
With capped member numbers to guarantee your pet the attention they deserve?
Care becomes proactive, not reactive - for better health for pets, and peace of mind for pet parents.
What makes us a better vet experience?
Simple membership
- All Access is £20 a month for unlimited consultations, annual vaccinations, and 10% off routine treatments.
- Every pet is welcome, young or old, healthy or with long-term conditions. No confusing price tiers, no hidden small print.
- Prefer to visit ad hoc? Pay-As-You-Go is also an option.
Transparent pricing
- We share our pricing upfront, explain the “why” so you can make informed choices, and work with you to find the right treatment plan for your pet’s needs and your budget.
- We set our prices carefully and fairly, based on real costs and almost 100 years of combined veterinary experience.
Instant care, 7 days a week
- Get same or next day appointments, every day of the week.
- No weekend price hikes.
- Between visits, our dedicated in-house Virtual Care team support you through our app’s live chat 7 days a week.
Calming clinics
- With separate dog and cat areas, soothing lilac décor, and cosy blankets with calming spray, anxious pets who used to dread the vet drag their humans in.
- Our pet pic’n’mix wall is filled with free treats and toys to build positive associations.
- There’s good coffee for humans, too.
Your long-term vet team
- We believe in old-fashioned relationships - where your vet team knows your pet’s name, their quirks, and the tiny signs that something might be off.
- No explaining your pet’s history every time - just personal, joined-up care.
- Familiar relationships mean less anxiety for you and your pet, too.
App for seamless access
- Book or reschedule appointments in seconds, whenever it suits you.
- Live chat with us 7 days a week.
- See medical records and get treatment reminders so you never miss a dose.
- We even send you photo updates when your pet is with us for treatment, for total peace of mind.
More than a vet clinic
You’re not just a customer - you’re part of our community.
We host everything from pet first aid and CPR workshops, to pamper sessions for you and your pet, to crafting masterclasses.
We’re all about helping pet parents learn, find support, and have fun.
It’s been an incredible journey so far...
As we grow, we’re staying true to our mission
Everyone on the team is an owner, either through personal investment or share options - something almost unheard of in the vet world. It means we’re all in this together, with a real shared commitment.
Russell and Dan remain our major shareholders, funding Creature Comforts with their own money, investment from family, friends and members of the team, plus support from carefully chosen investors who share our vision.
Looking ahead
We’re excited to open more clinics across the UK, bringing a better vet experience to even more pet parents.
This’ll mean more clinics for members to drop into whenever they need, more brilliant vets with diverse specialisms, and exciting future services like overnight care - all while helping us keep costs fair.
To help us grow, we’ll bring in investment partners who believe in what we’re building, while staying true to our founding principles. We’ll remain vet-led, powered by a team with a real stake in what we do, and focused on creating healthier pets and happier vets.
Got questions? We’re all ears.
Email us at [email protected] - we’d love to continue the conversation.
General enquiries
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